Transamerica – Key Employee Coverage Business Planning
Small business owners put maximum effort into establishing and running their business, but are they taking the right steps to make sure the business can survive the unexpected death of a key employee? The sudden departure of a key employee could be catastrophic to a company – not because the owner did anything wrong, but because they did not do enough.
Impact of losing a key employee
When thinking about the continued success of a company, who would be considered a key employee? Is it the employee the owner relies on when they’re out of office? The employee who works best with customers? Or the employee who finds creative ways to finance the business? Don’t forget, owners are often the most important key employee of any business.
Loss of key employees could have devastating effects on a business, including:
- Loss of sales due to a lack of manpower or the disappearance of personal relations
- Disruption of production or operations
- Significant costs to search for and train a replacement for the key employee
- Loss of competitive position or goodwill in the marketplace
Safeguarding your client’s business
A life insurance policy owned and paid for by the business, on the key employee’s life can help safeguard your client’s business by providing the funds needed to help in the transition after the loss of a key employee.
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Unlock More DI Sales This Disability Insurance Awareness Month
Many clients rely on their income but don’t have it protected. That gap means missed protection for them and missed revenue for you.
Disability Insurance Awareness Month is a natural time to start the conversation.
- Use new sales playbooks with market insights and case recommendations to better serve and sell to existing clients
- Place business faster with streamlined underwriting
- Offering a full product portfolio and flexible coverage like Long-Term DI Income Protection+
With experienced underwriters and sales support, you can turn conversations into coverage – faster. Questions? Reach out to your regional sales team to learn more.
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Taxes On Your Customer’s Mind? It’s A Great Time to Have A Conversation
Help your clients focus on what really matters: tax-efficient retirement income.
- Optimize distributions: shifting allocation now can enhance future payouts.
- Control the “Tax Dilemma”: demonstrate how to manage the “how & when” their money is taxed.
- Focus on retention: it’s not about how much they save, it’s about how much they keep.
Check out The Tax Dilemma…
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Underwriting Can Help Increase Your Profitable Sales
Unique underwriting programs help grow your business. Numerous programs available:
- Expanded Standard
- Rated Case Advantage
- Flex Points
- Information Applications
- Large Retention & Automatic Binding Capacity
Check out the Underwriting Programs…
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A Transformational Merger For Corebridge
More for producers on the Corebridge merger with Equitable; a transformational merger prompting comments from company management, and industry pundits:
- This is a unique merger uniting Two Customer-Centric Cultures both Committed to a Shared Vision
- The combined companies could become the most powerful force in the life insurance sales industry
- Corebridge Financial is one of the largest providers of retirement solutions and insurance products in the United States, proudly partnering with financial professionals to help clients secure their financial futures.
- Founded in 1859, Equitable has a proven history of providing retirement and protection strategies to individuals, families and small businesses.
For Corebridge advisors, this is not simply about size—it’s about enhanced capability. By combining complementary strengths in protection and retirement, the merged organization would deliver:
- A broader and more competitive product shelf
- Expanded investment capabilities and intellectual capital for product innovation
- Greater scale to invest in advisor technology and client experience
- Improved reputational access to high-net-worth and institutional potential clients
Equally important, both organizations share a commitment to advisor-centric models. This alignment provides confidence that the combined entity will strengthen—not disrupt—the advisor value proposition.
From a competitive standpoint, this positions Corebridge advisors to better compete with large-scale platforms while maintaining the entrepreneurial flexibility that has driven success to date.
Bottom line: This merger is an opportunity to accelerate growth, deepen client relationships, and reinforce long-term enterprise value for advisors.
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Carrier Incentives
Travel the World with Cenco!
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